The core concept of NUTRISHIELD is to protect the health of EU citizens, by promoting a fact-based personalised nutrition. More specifically, NUTRISHIELD focuses on providing a holistic approach towards the personalisation of nutrition for the younger population, ranging from new-born infants all the way to young adults. Public health campaigns, most of them with a one-size-fits-all approach, have hardly been effective in mitigating the nutrition-related noncommunicable diseases and its consequences. Recent academic studies in the field of human nutrition show that differences between individuals determine how their health is affected by their diet. This implies that different individuals could respond differently to the same their diets. Therefore, in order for this to succeed, there needs to be a personalization of diet, based on scientific facts.

NUTRISHIELD aims to integrate all the required elements (laboratory techniques, methodologies, ICT devices & applications, algorithms and other components) into one platform and validate it in clinical conditions, as a new tool for fact-based personalised nutrition based on monitored biomarker data and monitored food intake by actively engaging the users, thus creating the conditions for reducing diet-related health disorders.

NUTRISHIELD is an innovative solution, providing personalized nutrition advice and support that will assist people in achieving their optimal health and well-being and adopting long-term healthy and sustainable diets, based on robust scientific evidence and knowledge from nutritional, medical, biological and social analysis. NUTRISHIELD will focus on the consumer benefit and integrate all relevant factors such as health indicators, nutritional requirements, food composition, lifestyle, preferences, environment (i.e. cultural and socio-economic), etc. 

All hardware developed under NUTRISHIELD will comply to relevant standards, and namely it will follow Directive 93/42/EEC and ISO 13485:2003 "Medical devices - Quality management systems - Requirements for regulatory purposes", ISO 14971:2007 "Medical devices - Application of risk management to medical devices," and EC 62304:2006 "Medical device software - Software life cycle guidelines".